102: Jay Croft on Fit and Feeling Great Over 50

Mar 23

With three decades of professional experience, Jay Croft is a purpose-driven storyteller. He loves planning, producing and sharing content that targeted audiences find useful and engaging. That motivates people to take action. That helps drive business results.

Jay was trained as a journalist and spent 20 years as a reporter and editor at mainstream dailies from Alaska to Florida and, finally, at The Atlanta Journal-Constitution. In 2007, he began creating marketing communications for leading corporations and news organizations, from Coca-Cola to CNN, from SunTrust Banks to WebMD.

Jay created Prime Fit Content in 2018 to help fitness professionals help people over 50 live their best lives for as long as possible. He provides content to 100 gyms and studios across the country, in addition to industry and business coaching organizations.

In this episode, Jay Croft talks about:

  • Why health over 50 is important
  • Aging out of the primary demographic for fitness
  • Addressing the needs of people over 50
  • Aging differently
  • How aging affects the economy
  • How we view age culturally
  • Importance of exercise as we age
  • Exercise in the prevention of falling and age-related cognitive decline
  • Goals of exercise are different at 50+
  • Strength at age 65+
  • The types of exercises we do as we age
  • When we begin losing muscle mass
  • Functional fitness
  • The role of nutrition for health after 50
  • Importance of protein
  • Leveraging the time you have to eat better
  • The placebo effect
  • Prescriptions and the risk of falling
  • Fear of aging
  • Exercise as the fountain of youth
  • How to start – or get our older loved ones to start – moving
  • Leading by example
  • Choosing activities that you enjoy
  • Find what motivates you

Featured Guest

Jay Croft


Jay’s Website

About the Author

Kate Jaramillo: Creator of Ketogenic Living 101, 102, Straight-Up Wellness & Keto Living Coach Certification. Wellness Advocate & Badass.