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With three decades of professional experience, Jay Croft is a purpose-driven storyteller. He loves planning, producing and sharing content that targeted audiences find useful and engaging. That motivates people to take action. That helps drive business results.
Jay was trained as a journalist and spent 20 years as a reporter and editor at mainstream dailies from Alaska to Florida and, finally, at The Atlanta Journal-Constitution. In 2007, he began creating marketing communications for leading corporations and news organizations, from Coca-Cola to CNN, from SunTrust Banks to WebMD.
Jay created Prime Fit Content in 2018 to help fitness professionals help people over 50 live their best lives for as long as possible. He provides content to 100 gyms and studios across the country, in addition to industry and business coaching organizations.
Jay Croft