087: Thom King on Keeping Keto Sweet

Dec 02

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur.

While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking.

King’s company has been built around the simple principle of “do the right thing.” In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar.

In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low-carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle.

In this episode, Thom King talks about:

  • Thom’s personal journey
  • The trend of “diabesity”
  • Sugar addiction
  • The effect of Type 2 Diabetes on our healthcare system
  • Being connected to nature
  • The effects of artificial sweeteners
  • Aspartame and Parkinson’s Disease
  • Sucralose and your microbiome
  • Claims that the taste of sweet spikes blood sugar
  • How the body recognizes glucosides
  • Erythritol and xylitol
  • Gut bacteria and your tolerance to sugar alcohols
  • Allulose – the “rare sugar”
  • Allulose and its use in baked goods
  • Stevivia avoiding the bitterness of stevia
  • Not using stevia as a stand-alone sweetener
  • Keto for overcoming sugar addiction
  • Keto for heartburn relief
  • How Thom found keto
  • Journaling to fix his health issues
  • Weekly cheat days in the beginning of his keto journey
  • Integrating intermittent fasting
  • Tracking macros
  • IMO – liquid vegetable fiber – and being kicked out of ketosis
  • Guy Gone Keto product ingredients
  • Thom’s macros: 70% fat, 20% protein, 10% cruciferous veggies
  • Reformulation of Guy Gone Keto BBQ sauce
  • Spicy Garlic Ketchup
  • Giving back to the arts, music, and physical education in schools
  • The Open School serving at-risk youth

Featured Guest

Thom King


Thom’s Website
Icon Foods

About the Author

Kate Jaramillo: Creator of Ketogenic Living 101, 102, Straight-Up Wellness & Keto Living Coach Certification. Wellness Advocate & Badass.